Our Advisory

Subject Matter Labs Advisory helps modern brands grow across borders by decoding culture and translating that into strategy and storytelling that lands resonates with the customer base.

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What We Offer

At Subject Matter Labs Advisory, we offer a services that can be tailored to where your brand is, and where you want it to go. If your needs sit slightly outside this scope, get in touch and a custom proposal can be shaped around your brief.

  • Define what you stand for in each market, and what must stay consistent globally.

    Shape positioning for three paths: Indian brands expanding into Europe, international brands building India-specific strategies, and Europe-based brands sharpening their presence at home.​
    Translate your core DNA into locally resonant narratives that respect cultural codes, consumer expectations, and category realities on both sides.

  • Develop a consistent voice that can live comfortably in more than one cultural context, adapting tone and references so nothing feels “translated” or off-key.​
    Build story frameworks that honour nuance—whether you’re talking to a design-forward audience in Paris or a digitally native consumer in Mumbai.

  • Design launch and market-entry playbooks for new brands, products, or geographies, from strategic narrative to content formats and channels.​
    Calibrate campaigns to how people actually discover and talk about brands in each market, rather than copy-pasting global templates.

  • Build phased GTM plans: market selection, early adopter cohorts, pricing, distribution mix, and category fit for India or Europe.​
    Stress-test positioning and offering before scale, so expansion feels intentional—not experimental on live customers.

  • Identify the right cultural, retail, and creator partners in each market—whether that’s a concept store in Europe or a platform in India.​
    Support concept development, outreach, and execution so collaborations feel organic to local audiences yet true to your brand.

  • Design co-branded moments that feel culturally intelligent—drops, pop-ups, dinners, salons, and community programming.
    Build repeatable touchpoints that compound brand affinity beyond a single campaign spike.

Our Process

Start with context

Before recommending strategy, understand the market, the category, and the people you want to speak to.

Translate culture into clear strategy

Turn cultural insight into sharp positioning, practical roadmaps, and everyday decisions teams can execute.

Make stories work as systems

Treat storytelling as infrastructure—across brand, product, partnerships, community, and press—so every touchpoint compounds meaning over time.

Build for trust, then scale

Prioritise fit, relevance, and long-term credibility in new markets; growth grows beyond jsut presence, a by-product of being understood and invited in. 

Let’s Work Together

If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.